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Blessed Arc Media

The Free Website Checker Built for Local Service Businesses

Enter your URL for a free 25-point website scan. Your A–F report card shows what's working, what's costing you calls, and whether it's time to upgrade.

25 automated checks
Speed data from Google PageSpeed Insights
Free — full report by email

Missed opportunities—and what this scanner looks for

One issue alone rarely moves the needle. Stack a few—slow mobile load, a phone number that won't tap, no reviews in sight—and the cost adds up fast: from a few hundred to thousands of dollars a month, depending on your business.

Slow Mobile Load Times

If your site takes more than 3 seconds to load on a phone, you're losing over half your visitors. Most template sites load in 4-8 seconds.

Impact: 53% of visitors leave immediately

Non-Clickable Phone Numbers

On mobile, your phone number should dial when tapped. If visitors have to copy-paste, 30-40% simply won't bother.

Impact: 30-40% fewer calls

Hidden Contact Information

If visitors have to hunt for your phone number—scrolling, opening menus—you've already lost them. It should be visible within 2 seconds of landing.

Impact: High bounce rate

Tiny Buttons on Mobile

When your buttons and links are too small or crammed together, phone users tap the wrong thing—or give up entirely. Over 60% of your visitors are on their phone.

Impact: Frustrated visitors = lost leads

Invisible to Google

Without a sitemap and proper setup, Google has to guess which pages exist on your site. It usually misses important ones—like your services or contact page.

Impact: Pages missing from search results

Google Doesn't Know Your Business

There's a behind-the-scenes label that tells Google your business name, type, and location. Without it, Google guesses—and often gets it wrong or shows nothing.

Impact: Missing from local search results

Your Page Jumps Around While Loading

Ever tried to tap a button and the page suddenly shifted? That frustrates visitors and makes your business look unprofessional. Google penalizes this too.

Impact: Poor experience + lower rankings

Looks Blank When Shared

When someone shares your website on Facebook, LinkedIn, or in a text message, it shows up as a plain URL with no image or description. Nobody clicks those.

Impact: Zero engagement on shared links

Don't have a website yet? Here's what it's costing you.

You Can't Be Found

When someone searches 'plumber near me' or 'electrician in [your city],' you don't exist. Your competitors with websites get those calls instead.

Impact: Missing 5-10 potential calls/week

You Lose the "Google Check"

Even referrals Google you before calling. If they can't find you online, they wonder if you're legitimate—and often call someone else.

Impact: Losing 20-30% of referrals

You Pay More for Leads

Relying on Thumbtack, Angi, or HomeAdvisor means paying for every lead. A website generates leads you own—for free, forever.

Impact: $500-2,000/month in lead fees

You Look Less Professional

Right or wrong, customers assume businesses without websites are smaller, less established, or less trustworthy.

Impact: Lower perceived value = lower prices

The math is simple:If you're missing just 5 customers per month due to website issues, at $350 average job value, that's $1,750/month in lost revenue, or $21,000/year. The fix starts at $499.

What the website checker looks at — all 25 checks

The checker runs 25 automated checks on your homepage and sorts them into four areas: Findability, Contact-ability, Speed & Experience, and Professionalism. Each check is scored against a fixed weight and the total maps to a single A–F grade. The data comes from Google PageSpeed Insights for speed, a live read of your page's HTML, and DNS lookups for your email setup.

Findability · 9 checks · 54 points

Can Google find your site, understand who you are, and connect you to the places you serve? These checks cover the plumbing that decides whether you show up when someone searches.

  • Google Business Profile linkA link to your profile ties your site to the listing where most local customers find and trust you.
  • Business schemaStructured data spells out your name, address, and hours so Google doesn't have to guess.
  • SitemapA sitemap lists every page for Google so nothing gets missed.
  • Indexable pagesA stray "noindex" tag can hide your pages from search results entirely.
  • Robots.txtA misconfigured robots file can quietly tell search engines to stay out.
  • HTTPS securityWithout HTTPS, browsers show a "Not Secure" warning and Google ranks you lower.
  • Mobile viewportWithout this setting, phones display a shrunken, unreadable desktop layout.
  • Followable linksLinks Google can't follow leave pages like your services or contact page undiscovered.
  • Names your service areaNaming your city in your title and headline is what wins "in [city]" searches.

Contact-ability · 3 checks · 30 points

Once someone lands on your site, can they actually reach you? These checks look at how fast a visitor on a phone can call you.

  • Click-to-call numberOn a phone, a number that won't dial on a tap loses about three in ten callers.
  • Visible phone numberIf a visitor can't spot your number in a couple of seconds, they call the next business.
  • Tap-friendly buttonsButtons that are tiny or crammed together make phone users mis-tap or give up.

Speed & Experience · 3 checks · 25 points

Slow, jumpy pages lose visitors before they ever see your phone number. These checks use Google PageSpeed Insights to measure how your site loads on a phone.

  • Google PageSpeed scoreGoogle rates your overall speed; slow sites rank lower and lose visitors who won't wait.
  • Loading speedEvery extra second of blank screen costs you about one in ten visitors.
  • Visual stabilityA page that jumps while loading makes people tap the wrong thing and looks unprofessional.

Professionalism · 10 checks · 32 points

Small signals add up to whether your site looks trustworthy and well kept. These checks cover the details that tell Google, and a wary customer, that you're the real thing.

  • Reviews on the pagePeople look for reviews before they call, and leave to find them if your site has none.
  • Email deliverabilityWithout SPF and DMARC records, your quotes land in spam and scammers can spoof your address.
  • Page title for GoogleThe title is the clickable headline in search; without one, Google invents an unhelpful one.
  • Clear main headlineOne clear headline tells Google and visitors what the page is about.
  • Logical heading orderJumbled headings make your page structure harder for Google to read.
  • Image descriptionsDescriptions help Google understand your photos and show them in search.
  • Search-result descriptionWithout a description, Google grabs random page text that rarely earns a click.
  • Social sharing previewWithout it, your link shows up blank on Facebook, LinkedIn, and texts, and nobody clicks.
  • Linked social profilesActive profiles reassure visitors and give Google more proof you're an established business.
  • Current copyright yearA stale year reads to visitors as "are they still in business?"

How the grade works

Every check adds up to a score out of 100, which maps to a letter: 90 and up is an A, 75 a B, 60 a C, 40 a D, and anything lower an F. The scoring is deterministic, so the same site always gets the same grade. We cache your full result for 24 hours, which means a repeat scan on the same day matches the first one rather than drifting.

How the scan works

  1. 1We fetch your homepage the way a visitor would and read the actual HTML: your headings, links, phone number, and the labels Google relies on.
  2. 2Google PageSpeed Insights measures your speed and mobile experience under simulated phone conditions, the same lab test Google uses.
  3. 3We run DNS checks on your domain's email setup to confirm SPF and DMARC records are in place — a check no other free grader gives you.
  4. 4Every check is scored against fixed weights, and you get a single A–F report card: what's working and what to fix.

The speed numbers are Google's own lab measurements, so they can vary slightly from one test to the next.

Built for local service businesses

The checks are tuned for the way local customers actually find and hire a trade. Here's what the report tends to catch for each one.

  • PlumbersMost jobs start with a phone call, so we test whether your number actually dials when someone taps it.
  • HVAC companiesA 2am emergency search goes to whoever loads fast on a phone, so we measure your real load speed.
  • ElectriciansWe check that the towns you cover show up in your headline, where local searches actually look.
  • RoofersAfter a storm, people compare a few sites in a hurry. We flag the slow page and the missing reviews.
  • ContractorsWe check that your past work and reviews live on your own page, not buried on someone else's site.
  • DentistsNew patients read reviews before they book, so we look for them right on your homepage.
  • SalonsWe confirm your number taps to call and your booking link is easy to reach on a phone.
  • Cleaning servicesWe check that your service area is named, so you turn up for the neighborhoods you actually cover.
  • LandscapersWe look at whether your project photos carry the descriptions Google needs to read and rank them.
  • Law officesWe check the trust signals: secure HTTPS, a clear way to make contact, and reviews on the page.

Frequently Asked Questions

Run the free scan above and you get a straight answer in under a minute. The usual culprits are a homepage that loads slowly on a phone, a number that won't dial when tapped, a contact form that asks for too much, and no reviews anywhere in sight. The report card shows which of these are happening on your site and exactly what to fix first.

Most contractor sites that don't generate leads are losing people on their phones before anyone calls. The number isn't tappable, the page takes five or six seconds to load, there are no reviews to build trust, and the site never names the towns it serves so Google can't rank it locally. Fix those four and the calls usually follow.

Yes. People search Google for a plumber before they call one, and if you're not there with a fast, mobile-friendly site, they call whoever is. A bad site can be worse than none at all: a slow, confusing page turns away the same customers you paid to get there. You need a site built for local search, not a generic template.

Aim to show your main content in under two seconds on a phone; past three, more than half of mobile visitors give up. You don't have to guess at your number — the scan above pulls your real load time straight from Google PageSpeed Insights and grades it for you. Full answer: How fast should a contractor website load?

Ranking is only half the job; getting the call is the other half. If people land and leave, it's usually because your number isn't easy to find, the page is slow on mobile, your form asks for too much, or there's nothing on the page to make a stranger trust you. The scan above checks each of these so you can see which one is leaking your calls. Full answer: Why your website gets traffic but no calls

A solid custom site for a service business usually runs $499 to $5,000 depending on how many pages and features you need. Skip the rock-bottom template builds, since they load slowly and drag down your SEO, and don't hand an agency $10,000+ for work that won't earn it back. Put the money into speed, mobile, and local search before anything decorative. Full answer: How much should a home service website cost?

This one runs 25 automated checks across four areas. Findability covers whether Google can find and understand your site (sitemap, robots, schema, HTTPS, your Google Business Profile link). Contact-ability checks that your phone number shows up and dials on a tap. Speed and Experience pulls real load times from Google PageSpeed Insights. Professionalism looks at titles, reviews, image descriptions, and email setup. Everything rolls up into an A-F grade.

Yes, the full report is free and we email it to you. There's no credit card and no trial. We ask for an email because we build websites for local service businesses, and a useful, honest report is how we earn the chance to talk. You can read the whole grade and every fix without ever hiring us; if you'd rather fix it yourself, the steps are right there.

Enter your homepage URL above and the scan does the audit for you. For trades, the checks that matter most are the ones it leans on: is your phone number a tappable link, do you link to your Google Business Profile, and do you show real reviews on the page. It also confirms your site names the towns you serve, which is what wins "plumber near me" type searches.

Different graders measure different things and weight them their own way, so scores rarely line up. Speed is the biggest swing: it's a lab test run on a simulated phone, and the number moves a little every run. We pull speed straight from Google PageSpeed Insights and cache your full result for 24 hours, so if you scan the same site twice in a day, your grade stays the same.

Aim for a B or better. A means the site is genuinely pulling its weight; B is a strong base with a few easy wins; C and D mean people are finding you but slipping away before they call. Most local business sites we've scanned so far land in the middle of that range, with a handful of fixable issues rather than one big problem. The report tells you which ones cost you the most.

Who built this checker

Blessed Arc Media builds and maintains websites for local service businesses. The checker tests the same things we fix in client work — speed, mobile, click-to-call, local search, and the trust signals that turn a visit into a phone call. The grading is honest, so a clean site gets a clean report whether or not you ever hire us. See the sites we've built.

Ready to Stop Losing Customers?

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