Is Your Website Costing You Customers?
Whether you don't have a website or your current one isn't performing, you could be losing thousands in revenue every month. Take our free assessment to find out.
Why Your Online Presence Is Costing You Money
Here's what most service business owners don't realize: 97% of customers search online before calling a local business. That means your online presence — or lack of one — is your first impression.
If you don't have a website, you're invisible to nearly everyone searching for your services. If you have one that's slow, confusing, or outdated, you're actively turning away customers who were ready to call.
The average service business loses 30-50% of potential leads due to either having no website or having one with fixable problems. That's real money walking out the door every single day.
No Website? Here's What You're Missing
Word of mouth is great, but it has limits. Without a website:
🔍You Can't Be Found
When someone searches 'plumber near me' or 'electrician in [your city],' you don't exist. Your competitors with websites get those calls instead.
❓You Lose the "Google Check"
Even referrals Google you before calling. If they can't find you online, they wonder if you're legitimate — and often call someone else.
💸You Pay More for Leads
Relying on Thumbtack, Angi, or HomeAdvisor means paying for every lead. A website generates leads you own — for free, forever.
📉You Look Less Professional
Right or wrong, customers assume businesses without websites are smaller, less established, or less trustworthy.
Have a Website? These Problems Kill Conversions
A bad website can be worse than no website. After analyzing hundreds of service business sites, these are the issues we see most often:
🐢Slow Mobile Load Times
If your site takes more than 3 seconds to load on a phone, you're losing over half your visitors. Most template sites load in 4-8 seconds. Every additional second costs you 11% of potential customers.
📱Non-Clickable Phone Numbers
On mobile, your phone number should dial when tapped. If visitors have to copy-paste your number, 30-40% simply won't bother. They'll tap the back button and call someone else.
📝Long Contact Forms
Every field beyond "Name, Phone, Message" costs you 11% of form completions. That 8-field form asking for address, budget, timeline, and preferred contact method? It's a conversion killer.
⭐Missing or Fake-Looking Reviews
Screenshots of reviews look fake. No reviews look worse. Live Google reviews that update automatically are your strongest trust signal—and most service sites don't have them.
📄No Individual Service Pages
You can't rank for "drain cleaning in [city]" if that page doesn't exist. Listing all services on one page means Google doesn't know what you specialize in.
🗺️Weak Local SEO Signals
If your website doesn't mention the cities you serve (beyond just your address), Google doesn't know where to show you. You're invisible in the exact searches that matter most.
🕸️Outdated Content and Design
A website that looks like it was built in 2015 signals "this business might not be around anymore." Both Google and customers notice when a site hasn't been touched in years.
🙈Hidden Contact Information
If visitors have to hunt for your phone number—scrolling, opening menus, clicking around—you've already lost them. The call button should be visible within 2 seconds of landing.
The Real Cost
Let's do some simple math. If you're missing just 5 potential customers per month due to having no website — or having one that doesn't convert — and your average job is worth $350, that's $1,750 per month in lost revenue. That's $21,000 per year.
The frustrating part? This is completely fixable. You don't need a $20,000 website. You need a fast, conversion-focused site that does the basics right — and that starts at $499.
Frequently Asked Questions
Ready to Stop Losing Customers?
Whether you need a new website or want to fix the one you have, we build fast, conversion-focused sites for service businesses. Starting at $499.