Buckeye Crane Service

Buckeye Crane Service had a website years ago, but it was a DIY job and nobody had touched it in a long time. Things break when you don't maintain them, and that's exactly what happened. The site had degraded to the point where it wasn't doing the business any favors. It looked outdated, wasn't set up for search engines, and didn't really tell potential customers much about what Buckeye actually does or where they operate.

Marty, the owner, knew he needed a new site. He'd reached out to a few other web companies, but the cheapest quote he could get was $5,000. For a small crane operation, that's a lot of money to spend on a website, especially when you're not even sure what you're going to get for it. So the project kept getting pushed off.

Then a mutual friend connected us. Marty looked at some of our other projects, liked what he saw, and figured we'd be a good fit. He didn't need anything crazy. He just needed a solid website that shows contractors and builders what Buckeye does, where they work, and how to get a quote.

We built a full multi-page site from scratch. Custom code, no templates. The goal was straightforward: make it easy for contractors, builders, and property owners to see what Buckeye does and get in touch.

The homepage lays everything out right away. Big hero image of their crane on a job site, a "Request a Free Quote" button above the fold, and trust badges for NCCCO Certified, Fully Insured, and Free Estimates. Below that, the three service categories are broken out clearly so people can find what they need without digging. There's also a three-step "How It Works" section because honestly, most people don't know how to hire a crane. Tell us what you're lifting, we plan it, we show up. That's it.

We built a dedicated services page that goes deeper into each type of work: residential construction (trusses, rafters, home additions), commercial construction (steel erection, precast panels, HVAC rooftop installs, demolition support), and other crane work like equipment moving and tree support. Each service has its own description so Google has actual content to index instead of a vague one-liner.

The service area page was a big one. Buckeye covers a huge chunk of Ohio, from Cleveland down to Columbus along the I-77 and I-71 corridors. We mapped out every city and county they serve, organized by highway corridor so it actually makes sense to someone looking at it. That page alone gives Google dozens of location signals it didn't have before.

There's an about page with Marty's story, the company's certifications, and their coverage area listed out. And we added structured data across the whole site so Google understands what the business is, where it operates, and what services it offers.

We're also planning to get into Google Search Console and clean things up on that end, but that work hasn't started yet at the time of writing this. The site itself, though, is live and already a massive upgrade from what was there before.