SEOandGEOOptimization
For websites we built. The $599 plan is monthly on-page SEO—new pages and content work on your site. Off-page work is scoped separately when you need it.
This is an investment, and it compounds
Our job is to keep making real, useful content for your site and putting it out there, month after month, so your presence on Google keeps growing. The money you spent on your website isn't a one-time purchase that just sits there. Worked on steadily, it compounds.
And it behaves like an investment, which means it takes time. If anyone tells you SEO pays off in the first few days, or even the first month, run as fast and hard as you can, because that isn't possible. What it really does is grow in small steps, week over week, until you're the one showing up in front of your customers instead of the other guy.
Pricing
The monthly plan is on-page SEO. Off-page work is custom when your market needs it.
On-page SEO
$599/mo
- About three new pages a month
- Ongoing optimization of pages already on your site
- Citation audit and cleanup when we start (one-time kickoff)
Off-page SEO
Custom scope
Link building, local authority, extra pages beyond the monthly plan, and other work outside the fixed on-page package is different in every market. We do not sell a fixed off-page package or a backlink quota. When it is worth doing, we look at your competition and price the work for that job—including more pages when you need a bigger push.
If your Google Business Profile still needs a proper one-time setup, that is a separate $250 foundation—not part of monthly on-page SEO.
Off-page SEO and backlinks
On-page is the work on your website. Off-page is everything outside it that tells Google other people trust you.
What a backlink actually is
A backlink is another website pointing at yours. Google treats that like a vote. One solid link from a real local site—a supplier, a chamber, a trade association, a news write-up—beats a pile of junk links from places nobody has ever heard of.
What we will not sell you
We do not sell packages of "50 backlinks a month" or cheap guest posts from random blogs. That stuff is easy to buy and easy for Google to ignore—or worse, treat as spam. If a package is priced like it is mass-produced, it usually is.
How we approach link building
We work to find local people and businesses worth connecting with for real links. We also have a network of people we work with for industry-relevant links—they may not be in your town, but they still count because they are in the same trade. That kind of work takes judgment. It does not fit a one-size monthly quota.
Your home-court advantage
A lot of the best local backlinks come from people you already know—suppliers, partners, local groups, other owners in town. You can open those doors in a way an agency never can. When we do link work, we lean on that. We help you see who is worth asking and how to ask, and we handle the pieces that sit on our side. The biggest wins often come from your relationships, not from someone cold-emailing strangers for you.
How we handle it
Off-page SEO is custom. We look at your market and your competitors, then we tell you if link building or other off-site work is worth the cost—and if it is, we scope it and price that job. The $599 plan stays on-page. Extra pages beyond that plan can be part of a custom scope too when you need a bigger push.
What actually grows your traffic
The pieces that matter for home service businesses—and which ones sit in the monthly plan versus elsewhere.
- 01
Your Google Business Profile still matters for local customers
On a lot of local searches, the map pack is what people click first. Categories, reviews, photos, and hours matter as much as the website. Getting the profile set up right is a one-time job (we offer that separately). Monthly on-page SEO is the ongoing content on your site that gives Google more of your business to rank.
- 02
Google reviews are gold
A strong review tells other customers you are trustworthy, and it is also a signal to Google. That work lives on your listing and in how you ask customers after a job—not in the monthly page-writing plan.
- 03
Quality of content
Google needs content that is truly unique to you, not thin doorway pages that only chase a keyword. That is the core of the monthly on-page plan: real pages and real optimization on your site.
- 04
SEO versus GEO
GEO gets sold as a secret. AI systems can pull information in odd ways, but what gets you cited almost always tracks with the same things that help you rank on Google. We structure content with that in mind, and it still comes down to solid SEO.
- 05
Can we promise you that you will rank?
If someone promises a specific spot by a specific date, be careful—nobody controls Google. What we can do is keep building the right pages and improving what is already live, and use what you already have as well as we can.
Common questions
Scope first. No guesswork about what $599 covers.
Want more detail? Browse local SEO and GEO answers in the info hub.
Ready to talk?
On-page SEO is $599 a month for sites we built. Off-page work is custom when you need it. Send a message and we will look at where you stand.
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