Sipes Lawn Care

Sipes Lawn Care had a GoDaddy website, but I'm being generous calling it that. It was one page. A picture and a contact form. That's the whole thing. No services listed, no mention of Washington, Indiana, no content at all. Google couldn't rank them for anything because the site didn't say anything. Someone searching "lawn mowing in Washington IN" would never find them, and honestly, why would they? The site gave Google zero reason to surface it.

They'd tried putting something together on GoDaddy on their own, but here's the thing about website builders: they give you tools, not direction. If you don't already know what a finished site is supposed to look like, you're just dragging boxes around a blank page. That's basically where they were stuck.

They found us through another site we'd built and reached out. They liked what they saw and wanted something like that for their business. The GoDaddy site wasn't doing anything for them and they knew it.

We ditched GoDaddy completely and built them a custom site from scratch. No templates, no page builders. The whole site was designed around the actual searches people in Daviess County are typing into Google when they need lawn care.

The homepage has a quote request form front and center, along with badges for "Locally Owned" and "Free Estimates." Below that, their two main services are laid out clearly so visitors immediately know what Sipes does.

We also built out separate pages for lawn mowing and landscaping. Each one has real, detailed content about what the service includes, pricing info, and an FAQ section. All of that is wrapped in schema markup so Google can actually parse it. The old site gave Google nothing. Now there are pages full of the exact terms people search for.

There's an about page that tells their story, a service area section with a map, and structured data (the behind-the-scenes code that tells Google "this is a lawn care business in Washington, Indiana") on every single page.

But my favorite part of this build was something the client specifically asked for: they don't want phone calls. They want texts. So instead of a typical "Call Us" button, the header says "Text (812) 269-2010" and when you tap it on your phone, it opens a text message. Not a phone call. A text. That's something you just can't do with a cookie-cutter GoDaddy template, and it's exactly why custom builds exist. Small detail, big difference in how their customers actually reach them.