Straight answers before you hire
Plain-English answers to the questions home service owners actually ask about websites, local SEO, and Google Business Profile. One question per page, answered without the sales pitch.
Website
Traffic But No Calls
Why your website gets visitors but not phone calls, and the specific fixes that turn traffic into leads.
Read the answerDesign vs. Local Rankings
Your competitor's website looks worse than yours and still beats you on Google, and here's the actual reason why.
Read the answerNew Site Not Indexed Yet
What to check when your brand-new website isn't showing up on Google yet.
Read the answerJobber Site vs. Own Website
Why the free website bundled with your field service software isn't actually yours to keep.
Read the answerRented Leads vs. Owned Site
A plain look at whether to keep paying for Angi or HomeAdvisor leads or shift that money into your own website.
Read the answerBuilder vs. Custom Site
Why DIY builder sites stall out in Google search, and when it's actually worth rebuilding custom.
Read the answerMonthly Website Costs
What's normal to pay every month after your website goes live, and what's a red flag.
Read the answerFacebook vs. Website
Whether a Facebook page can carry your contracting business, or you need a real website too.
Read the answerCity Page Proof Rule
The line between a useful city page and a spammy one, in plain terms.
Read the answerService Pages vs. One Page
Whether to split your services into their own pages or keep them on one, and how it affects which pages Google can actually rank.
Read the answerAbove the Fold Basics
What a homeowner needs to see on your homepage before they ever scroll.
Read the answerCall vs. Form Leads
Whether a call button or a form gets you more leads depends on the kind of job you do, not which one looks better on the page.
Read the answerThe Minimum Website
What your website actually needs so a customer who was already going to call you doesn't change their mind.
Read the answerStock vs. Real Photos
Whether a contractor site should use real job photos or stock images, and why the answer affects how homeowners trust you.
Read the answerSite Speed & Leads
How fast your website actually needs to load before slow speed starts costing you phone calls.
Read the answerOutdated Website Signs
The real signs your website is losing you jobs, not the calendar-based ones AI keeps repeating.
Read the answerEmergency vs. Remodel Sites
Why a burst-pipe call and a kitchen remodel need two different kinds of websites.
Read the answerRoofing Website Essentials
What a roofing company's website needs that a generic small-business site doesn't.
Read the answerElectrician Website Pages
How to split an electrician site so homeowners and commercial clients each land on the page built for them.
Read the answerGEO Checklist
What to fix on your website so ChatGPT and Perplexity actually recommend your business.
Read the answerWhat a Website Actually Costs
The honest price range for a home service website, and how to tell a fair quote from a rip-off before you sign anything.
Read the answerLocal SEO & GEO
Rankings After You Cancel SEO
What actually happens to your Google rankings in the months after you stop paying for SEO.
Read the answerSEO Attribution Check
How to tell if your local SEO is producing booked jobs, not just better rankings on a report.
Read the answerHow AI Picks Local Pros
A plain explanation of how ChatGPT decides which local contractor to recommend, and what actually gets you named.
Read the answerRanking in Other Towns
The honest answer on whether you can rank on Google Maps in a town where you don't have an office.
Read the answerMonthly SEO Checklist
What a $500 to $1,000 a month local SEO service should actually do for you every single month.
Read the answerReview Count Benchmark
How many Google reviews it actually takes to crack the map pack in your specific city and trade.
Read the answerAds vs. Local SEO
Should you run Local Services Ads or build local SEO first? Here's the honest order to do both in.
Read the answerListings & AI Trust
Whether Yelp, Bing, and Apple Maps actually matter once you already have a Google Business Profile.
Read the answerAI Visibility Check
A simple way to see if ChatGPT and Perplexity already know your business exists.
Read the answerGoogle Review Timing
A plain answer on whether to collect Google reviews in a big push or a steady weekly trickle.
Read the answerThe Zero-Click Diagnosis
What it means when Search Console shows steady rankings but your clicks are falling anyway.
Read the answerThe Review Ask
The exact ask, timing, wording, and legal lines for turning happy customers into posted Google reviews.
Read the answerGoogle Business Profile
GBP Suspended, Now What?
What actually gets a Google Business Profile suspended, how to fix it, and how long reinstatement really takes.
Read the answerReclaim Your Listing
How to take back a Google Business Profile someone else controls, without creating a duplicate.
Read the answerMaps Rank By Distance
Why your Google Maps rank changes depending on where the customer is standing.
Read the answerHiding Your Home Address
The straight answer on hiding your home address on Google Maps, and what it actually does to your local ranking.
Read the answerGBP Primary Category
How to pick your Google Business Profile primary category when you run more than one trade.
Read the answerGBP Name Stuffing
Whether stuffing your city and service into your Google Business name is worth the risk, and what actually moves rank instead.
Read the answerGBP vs Google Guaranteed
The free listing and the paid checkmark do different jobs. Here's which one costs you money and which one doesn't.
Read the answerGoogle Business Q&A
Most home service owners don't know this section exists, and fewer know a total stranger can answer for them.
Read the answer