Questions home service owners ask us
Websites, local SEO, and Google Business Profile — answered one question at a time, in plain English.
Website
Traffic But No Calls
Your site gets visitors. The phone stays quiet. Here's why, and what to fix.
Read the answerDesign vs. Local Rankings
Your competitor's site looks worse than yours and still beats you on Google. Reviews, the profile, and local pages are doing that work, not the design.
Read the answerNew Site Not Indexed Yet
New site not on Google yet? Often normal. Sometimes a setting is blocking it.
Read the answerJobber Site vs. Own Website
A free Jobber, Housecall Pro, or Angi site is fine on day one. You usually do not own it.
Read the answerFacebook vs. Website
Whether a Facebook page can carry your contracting business, or you need a real website too.
Read the answerCity Page Proof Rule
The line between a useful city page and a spammy one, in plain terms.
Read the answerService Pages vs. One Page
Whether to split your services into their own pages or keep them on one, and how it affects which pages Google can actually rank.
Read the answerAbove the Fold Basics
What a homeowner needs to see on your homepage before they ever scroll.
Read the answerThe Minimum Website
What your website actually needs so a customer who was already going to call you doesn't change their mind.
Read the answerSite Speed & Leads
How fast your website needs to load before slow speed starts costing you phone calls.
Read the answerEmergency vs. Remodel Sites
Why a burst-pipe call and a kitchen remodel need two different kinds of websites.
Read the answerRoofing Website Essentials
What a roofing company's website needs that a generic small-business site doesn't.
Read the answerElectrician Website Pages
How to split an electrician site so homeowners and commercial clients each land on the page built for them.
Read the answerGEO Checklist
What to fix on your website so ChatGPT and Perplexity actually recommend your business.
Read the answerWhat a Website Actually Costs
What a home service website actually costs, and how to tell a fair quote from a rip-off.
Read the answerLocal SEO & GEO
How AI Picks Local Pros
How ChatGPT decides which local contractor to recommend, and what actually gets you named.
Read the answerRanking in Other Towns
Whether you can rank on Google Maps in a town where you do not have an office.
Read the answerMonthly SEO Checklist
What a $500 to $1,000 a month local SEO service should actually do for you every single month.
Read the answerReview Count Benchmark
How many Google reviews it actually takes to crack the map pack in your city and trade.
Read the answerAds vs. Local SEO
Local Services Ads or local SEO first? Run both. Ads get the phone ringing now. SEO is what you keep.
Read the answerListings & AI Trust
You already have a Google Business Profile. Here is whether Yelp, Bing, and Apple Maps still matter.
Read the answerAI Visibility Check
A simple way to see if ChatGPT and Perplexity already know your business exists.
Read the answerGoogle Review Timing
Big review push or a few every week? Steady wins. Here is why the timing matters.
Read the answerThe Zero-Click Diagnosis
Search Console rankings held steady, but clicks fell. Here is what that usually means.
Read the answerThe Review Ask
The exact ask, timing, wording, and legal lines for turning happy customers into posted Google reviews.
Read the answerGoogle Business Profile
GBP Suspended, Now What?
Google Business Profile suspended? Fix the trigger first, then appeal. Here is how long it really takes.
Read the answerReclaim Your Listing
How to take back a Google Business Profile someone else controls, without creating a duplicate.
Read the answerHiding Your Home Address
The straight answer on hiding your home address on Google Maps, and what it actually does to your local ranking.
Read the answerGBP Name Stuffing
Whether stuffing your city and service into your Google Business name is worth the risk, and what actually moves rank instead.
Read the answerGBP vs Google Guaranteed
The free listing and the paid checkmark do different jobs. Here's which one costs you money and which one doesn't.
Read the answerGoogle Business Q&A
Most home service owners don't know this section exists, and fewer know a total stranger can answer for them.
Read the answer