AGEMA Agency Management Solutions
AGEMA's agency management arm lived as a small mention on their main insurance site. We gave it a standalone website so independent agents could actually understand what it offers: carrier access, community, and real support.
The Challenge
This project is closely tied to our work with AGEMA Insurance Solutions (see that case study for the full picture). AGEMA runs two sides of its business: a commercial insurance brokerage and an agency management division that helps independent agents get carrier access, technology, and a peer community. Before we came in, both of those lived on a single WordPress site that wasn't doing either one justice.
The agency management side was especially shortchanged. It was basically a mention, maybe a page or two, buried inside the main insurance site. Independent agents looking for carrier access or trying to figure out if AGEMA's network was right for them had almost nothing to go on. No detail about how the partnership works, no information about the 50+ carriers they could access, nothing about the community or mentorship side of things. It didn't look like a real business offering. It looked like an afterthought.
Our Approach
When we rebuilt the AGEMA Insurance Solutions website, we knew the agency management division needed its own home too. Cramming both businesses onto one site was hurting both of them. So we built directcarrieraccess.com as a completely separate, standalone site.
We spent time understanding what makes this side of the business tick. It's a partner network for independent insurance agents, not an aggregator. Agents keep their book of business, get access to 50+ carriers with no production requirements, and join a community where people actually help each other. That distinction matters, and the old site never explained it.
The new site spells all of that out. There are dedicated pages for carrier access, the journey for new agencies vs. existing ones, what the community actually looks like (mentorship, accountability, shared wins), and an about page that explains why the network exists. We also built an application flow so agents can apply directly.
Like the main AGEMA site, everything is mobile-friendly, loads fast, and has the SEO structure Google needs to find and rank it. The two sites share the same AGEMA branding but speak to completely different audiences, and now each one does that job properly.
The Results
Dedicated Website
Before
Shared Page
After
Standalone Site
Service Pages
Before
1 Generic Page
After
8+ Dedicated Pages
Agent Application Flow
Before
None
After
Built-In Apply Page
SEO Visibility
Before
Zero
After
Fully Indexed
“I don't typically leave reviews, but after working with Jacob at Blessed Arc Media, I felt compelled. Jacob took the time to fully understand what we were aiming for and created websites for both of our companies that were outstanding! Jacob was prompt, the pricing was very competitive, and the work product was fantastic! If you are looking for a company to assist you, I would highly recommend. We couldn't be more pleased.”
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View project Brand IdentityCamby Designs
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