Primeline Electrical & Plumbing

Austin came to us through a friend who had worked with us before. He was starting a brand new electrical and plumbing company out of Odon and Montgomery, Indiana, and he needed a website. The problem was, he didn't have much to work with yet. No years of completed projects to show off, no gallery full of before-and-after photos, no Google reviews stacked up. The business was still in the licensing phase, and it was just him and one other guy.

Sometimes it seems easier to wait till you have a lot of reviews and photos before you start on the website but Google takes six to eight months to really get to know a new website. If you wait until everything is perfect, you're pushing that timeline back even further. The clock needs to start ticking now, not later.

So the real challenge here wasn't just building a website. It was writing content for a company that didn't have a track record yet and making it sound honest — not inflated, not fake, just real. We needed to position Austin as someone who is hungry to work, hungry to prove himself, without pretending he's been doing this for twenty years.

We leaned into what Austin actually has going for him instead of trying to manufacture experience he doesn't have. He charges $60 an hour, he answers his phone, he lives in the same community as his customers, and he does both electrical and plumbing — so people only have to make one call. That's a real selling point, and we built the whole site around it.

The homepage hits the important stuff right away: what they do, where they work, how much they charge, and how to reach them. We added a FAQ section that directly addresses the "you're new, why should I hire you?" question, because that's what people are going to think and we'd rather get ahead of it than ignore it.

We built out full service pages for both electrical and plumbing. These aren't thin filler pages — each one covers residential work, commercial work, emergency scenarios, and "when to call a professional" FAQ sections with schema markup so Google can pull those answers into search results. The electrical page covers panel upgrades, solar and battery backup, rewiring, and general work. The plumbing page covers drains, water heaters, leak repair, sump pumps, well pumps, and septic.

The service area page maps out 17 counties across south-central Indiana, organized by county with the major towns listed under each one. That matters for a new business because Google needs to know where you work, and having those town names on the site gives you a shot at showing up when someone in Jasper or Bedford or Vincennes searches for an electrician.

We're still working on a few things at the time of writing this. More photos are coming, and we're going to rewrite parts of the about page once Austin has more to say. But that's the whole point we keep making to our clients — you don't need everything finished to launch. This is a marathon, not a sprint. Get the site up, get Google indexing it, and keep improving as you go.