What pages does a residential-and-commercial electrician website need?

A homeowner and a commercial property manager are worried about completely different things when they land on your site. The homeowner wants to know you're safe to have in their house, what a panel upgrade actually costs, and that you handle EV chargers and flickering lights without a runaround. The commercial client wants to know you can pull permits, meet code on a tenant build-out, and show up on a maintenance schedule without being chased down. Cram both into one "electrical services" page with a long bullet list, and neither buyer sees their problem named back to them. They have to dig for what applies to them, and most won't bother. They'll leave and call the next electrician on the list. Splitting the site into a residential path and a commercial path lets each buyer recognize their own situation in the first few seconds, which is what actually gets the phone to ring. In practice that can be as simple as a "Residential" and "Commercial" choice right in the main nav.

The residential section should cover panel upgrades, EV charger installs, lighting, and troubleshooting work like flickering lights, tripped breakers, and dead outlets, each explained in language a homeowner with zero electrical background can follow. We build this same split into every electrician website, take a look if you want to see one. Skip the jargon where you can. Say "breaker box" if that's what people actually search, not just "electrical panel," and name what actually drives the price up or down, whether that's panel size, permit fees, or how far the wiring run is. Homeowners are also the buyers most swayed by reviews, so carry your best homeowner reviews here, plus a photo or two of finished work in an actual house, not a stock photo of a hard hat. If you offer emergency service, say so on this page. A homeowner with no power at 9pm won't go looking anywhere else for the answer.

The commercial section should cover tenant fit-outs, code compliance work, and scheduled maintenance contracts, plus the proof a facilities manager or property owner checks before hiring: references, past commercial jobs, and your licensing and insurance stated up front. Naming the project types you actually take on, like retail buildouts, restaurant kitchens, or office tenant spaces, helps a visitor self-select faster than a vague "commercial work" phrase would. Commercial buyers move slower and check more boxes before they call, so this section can afford to be more detailed and less salesy. Name what codes you work to, how you handle multi-unit or multi-tenant jobs, and whether a maintenance contract runs on a flat monthly fee or per-visit billing, because that's usually the first thing a property manager asks. If you want to see how we handle a site that has to speak to two different buyers, take a look at our web design work. This is also the section where a "request a quote" form with a couple of commercial-specific fields, like square footage or unit count, converts better than a generic contact form. It signals you've done this kind of job before and know what to ask. Having your certificate of insurance ready to send over without a back-and-forth email chain speeds that decision up too.