How can I check if ChatGPT or Perplexity is recommending my business?

Because ChatGPT and Perplexity aren't search engines with rank trackers. They're conversation tools, and they'll give you a different answer every time you ask.

These tools blend your website, your Google Business Profile, your reviews, and whatever else is floating around about your business into one answer, and that answer can shift depending on how the question is worded. There's no login, no report, no alert that tells you when your name comes up in someone's search for your trade.

The trick is phrasing it the way a real customer would type it, not the way a business owner writes a keyword. Nobody searches "roofing company services in your city." They type something closer to what's in the list below.

Mix broad searches, like best plumber in your city, with specific ones, like best plumber for a water heater near your town. The specific ones matter more, because they sound like the exact question someone types at 9pm when a pipe bursts. That's the customer you actually want to catch, not the one calmly comparing five companies over coffee.

Try both ChatGPT and Perplexity, since they don't pull from the same sources and won't give you the same answer. A business that shows up in one can be missing from the other entirely. That's the whole method: no software, just curiosity and about 20 minutes.

Getting named without getting recommended is the weak signal. The tool knows you exist, it just isn't vouching for you. Getting recommended without a link is better, but the customer still has to go find you themselves, and a lot of them will just call the next name instead.

Run the same handful of questions two or three times over a few weeks, since the sources shift and the answers shift with them. Show up consistently across those runs and that's real. Show up once and vanish and that's noise, not proof either way.

Write down which competitors keep showing up instead of you, because that's your answer to a different question: who do these tools currently trust more than you, for that exact search. Look at how many reviews they have compared to you and whether their website actually answers customer questions in plain language. That gap is usually the whole story.

Showing up nowhere just means these tools don't have much to go on yet. Why that happens, and what actually turns it around, comes down to your reviews and your website, which is a topic on its own.

If you'd rather have that handled every month instead of running this test yourself, that's what our ongoing SEO and GEO management is for.