AGEMA Insurance Solutions

AGEMA Insurance Solutions is a commercial insurance brokerage that works with clients across all 50 states, covering everything from real estate and hospitality to manufacturing. They're a serious operation with specialized divisions like HabRisk (The specialized real estate) and Top Shelf Solutions (restaurants, bars, hotels). But when we first got involved, their website told none of that story.

What they had was an old WordPress site that barely worked. Pages wouldn't load right. It wasn't built for mobile, and honestly, it wasn't even good on desktop. The bigger problem, though, was content. There was almost nothing on the site about what AGEMA actually does, which industries they serve, or why someone should work with them. Google couldn't index what wasn't there, so the site was essentially invisible in search results.

First thing we did was spend time learning the business. We worked with Lee, dug into their services, figured out how their specialized divisions work, and got a clear picture of who their clients are. This mattered because the old site had so little on it that we were basically starting from scratch.

Then we scrapped the WordPress site and built something new from the ground up. No templates, no band-aids. We built dedicated pages for each of their coverage areas (property, liability, cyber, workers' comp, bonds, benefits, and more) and gave their two specialty divisions, HabRisk and Top Shelf, their own sections so visitors could actually find what they needed.

The whole site is responsive now. It works on phones, tablets, desktops. It loads fast. And just as important, we wrote real content for every page, the kind of detail that helps Google understand who AGEMA is and what they do. We added clear navigation, individual pages for each service and industry, and contact points throughout so potential clients aren't guessing how to reach them.

AGEMA also runs an agency management division under the name AGEMA Agency Management Solutions, which had been sharing space on the same broken site. As part of this project, we built that side its own standalone website too. You can read about that work in the companion case study.