Swartzentruber Law

Swartzentruber Law had been a trusted name in Washington, Indiana for years. People in town already knew them. If you needed an attorney, their name came up. That kind of community trust is hard to earn and they had it.

The problem? Their website was basically a placeholder. One page, maybe a dozen words on it. It told visitors almost nothing about what the firm actually does, what areas of law they practice, or why someone should pick up the phone and call. For the people who already knew them, it didn't matter much. But small towns don't stay the same forever. New people move in. New attorneys were setting up shop in the area. Competition was picking up, and the firms moving in weren't showing up with bare-bones websites.

The good news was that their domain had been around for a while. Google already knew it existed and had built up trust with it over time. That's a huge advantage most people don't realize they're sitting on. But all that domain authority was going to waste because there was nothing on the site for Google to actually work with. No content, no practice area pages, nothing that told search engines what this firm does or who it helps.

This wasn't a case where we needed to reinvent the wheel. The domain was already aged and trusted by Google. What we needed to do was give Google something to actually rank. So we built out a proper website for $999 that told the full story of the firm.

We gave each practice area its own space on the site: estate administration, estate planning, civil litigation, real estate, municipal services, guardianships and adoptions, business formation. We added an About Us page so people could see who they'd be working with. A reviews section. A contact page. A way to schedule a consultation right from the site. Nothing crazy, nothing over-engineered. Just a clean, well-organized website that finally matched the reputation the firm already had in the community.

And here's where it gets interesting. Because the domain already had years of trust built up with Google, we didn't have to sit around and wait for results. Within a couple of days, the site was already pushing business their way. Google had been waiting for content on this domain, and the second we gave it to them, they knew exactly where to place it in search results. That's the payoff of having an aged domain. Most people would have to wait months for that kind of traction. Swartzentruber Law saw it almost immediately.

This is a $999 website. It's not some massive, complicated build. It's simple, it's clean, and it completely changed their online presence. Sometimes that's all it takes.